BAI Launches Angel Investment Arm BetaFund to Foster Early-stage Startups
BAI CEO-Annabelle Long
Bertelsmann Asia Investments (BAI), an investment arm of Bertelsmann AG in Asia, announced the launch of BetaFund, an angel investment fund provides financing and professional supports to early-stage startups.
In the future 2-3 years, BetaFund is expected to invest tens of millions dollars in mobile, social networking and gaming industries, according to the company. The venture capital disclosed that BetaFund is in talks with a variety of starups from different fields, including mobile content distribution platform and online financial education.
In addition to financial supports, BetaFund will also help portfolio companies to leverage the resources from other Bertelsmann AG units and BAI partner companies.
Founded in 2008, BAI is a strategic venture investor focused on early-to-growth stage investments particularly in new media, online education, new technology, service, and BPO sectors.
In the past six years, it has invested in over 30 companies and four funds. Three of its portfolio companies went public in the U.S. stock market: car service Bitauto (NYSE: BITA), new mediaPhoenix New Media (NYSE: FENG) and distance education site CDEL (NYSE: DL).
In terms of investment style, BAI tends to continue investments in former portfolio companies. For example, it is the Series A and Series B investor of recruitment site Lagou and has participated the three financing rounds of menstruation tracking app Dayima.
Other companies BAI has invested include interest-based social network Douban, social shopping platform Mogujie, cloud service Ucloud, online performance marketing provider iClick, fashion service YOHO!, mobile game payment service M09, etc.