FlareLabs, the company behind FlareLane, a hyper-personalised CRM marketing solution, has raised $1.1 million (KRW 1.4 billion) in pre-A round of funding.

New investors include BA Partners and Ryukyung PSG Asset Management, while all existing investors Primer Sazze Partners and Sangmin Shim, CEO of Hogangnono, participated in the follow-on investment.

FlareLane is a cross-channel hyper-personalised marketing solution that enables marketers to design their ideal customer journey across multiple channels, including app push, web push, text, KakaoTalk and email. Since its launch, FlareLane has won many customers from large enterprises to start-ups based solely on its product competitiveness without outbound sales, and is rapidly gaining popularity as a key solution for service growth by demonstrating an increase in customer revenue and conversion rate.

FlareLane is becoming the most appropriate choice for domestic companies in particular. Unlike most foreign products, which are difficult to use and expensive, FlareLane is attracting more attention because it is easy and intuitive to use and enables hyper-personalised marketing at a reasonable price. In addition, the direct dialogue channel between FlareLane and its customers allows them to resolve various issues immediately, resulting in high customer satisfaction.

The core feature of FlareLane is the automation of the customer journey. It allows you to take marketing actions step-by-step until a customer completes a targeted behaviour, such as adding an item to a shopping cart or sending a message to a customer who has frequently viewed a particular product to encourage them to make a purchase, making it easy for anyone, even non-marketers, to create a hyper-personalised customer experience.

It also offers a range of performance measurement and analysis features. You can analyse the click-through rate of messages sent, as well as the target conversion rate and purchase amount within the attribution period, which is essentially what marketers really want to know. You can also run multivariate tests on send times, targets and more using the Personalised Messaging and A/B Testing features, which allow you to insert things like customer names and product images into your messages.

FlareLabs will use the investment to further strengthen its internal capabilities and deliver next-generation marketing solutions using advanced AI technology. “This investment recognises the hard work of our team members who focus solely on solving our customers’ problems,” said Min-hyuk Kim, CEO of FlareLabs. “We will continue to focus on developing products that break the stereotype that CRM marketing is difficult and make it easy for everyone to use.”