SalesMap(세일즈맵), a provider of B2B CRM solutions, has raised approximately $750,000,000 (KRW 1 billion) in a pre-A round of funding. The round was led by Primer Sazze Partners, with a follow-on investment from existing investor Primer.

SalesMap focuses on the development of CRM software for business-to-business (B2B) transactions. Its software is designed to maximise the effectiveness of B2B sales and marketing teams. It is used by companies of all sizes, from start-ups to public companies, with a high percentage of customers switching to SalesMap after using international CRM products such as Salesforce. SalesMap has been able to increase user satisfaction by providing solutions tailored to the specifics of the Korean market.

SalesMap is a start-up company founded by a B2B SaaS development team from KAIST. They have experience in B2B SaaS development in various fields such as ERP, database and CRM.

Heeyoung Jeong, CEO of SalesMap, said, “The time has come for a differentiated sales strategy to determine the management of a company”. “SalesMap attaches great importance to the process of familiarising customers with the product and supporting them until the actual product adoption is stable,” he added.