글로벌

Alibaba and Department Store Chain Yintai Partnering to Test iBeacon

QQ20140905-2

Taodiandian, the restaurant & food app of Alibaba Group, is testing Apple’s iBeacon location-aware technology in one store of Yintai, a Chinese department store chain, in Hangzhou, where Alibaba Group is headquartered.

Hundreds of iBeacon devices have been placed in the store. Taodiandian users’ mobile devices will receive promotional messages within 50 meters from any iBeacon device.

The Taodiandian cartoon character will show up on its screen and suggest open Bluetooth if it hasn’t been turned on on a user’s mobile device.

Taodiandian will introduce the indoor mapping solution of AutoNavi, the Chinese mapping company Alibaba Group has acquired, for navigation. More features for loyalty programs, such as e-coupons, will be added then, according to the company.

Currently users can use Taodiandian to look for restaurants nearby, order dishes, make payments, rate any stores, among others. Yintai has made WiFi available in all of its department stores.

 

source : Alibaba and Department Store Chain Yintai Partnering to Test iBeacon

Tracey Xiang is Beijing, China-based tech writer. Reach her at tracey@technode.com

댓글

Leave a Comment


관련 기사

글로벌

中 콘텐츠 제작사 ‘린먼픽처스’, 텐센트 등으로부터 932억 원 규모 자금 조달

글로벌

중국 인터넷 기업들의 새로운 격전지 ‘콘솔 게임시장’

이벤트

[한-중 전자상거래 컨퍼런스] 중국 전자상거래 2위 징동(JD.com)의 미래 비전은?

글로벌

텐센트의 콜택시 예약 앱 디디다처(嘀嘀打车 Dididache), 7700억 시리즈 D 투자 유치