Fitbit, Inc., a leading U.S. smart wearables maker in the fast-growing connected health and fitness category, has officially entered China this week. At the launch event, the San Francisco-based startup introduced four products (Fitbit Flex, Fitbit One, Fitbit Zip and Fitbit Aria) into Chinese market.
- Fitbit Flex: An activity and sleep-tracking wristband; tracks steps taken, distance traveled, calories burned, active minutes and sleep; syncs wirelessly to leading mobile devices and to your computer (RMB 898/around $145); bands are available in 8 colors (Black, Slate, Navy, Teal, Tangerine, Lime, Pink, Violet)
- Fitbit One: An clip-based activity and sleep tracker with all the basic monitoring and syncing features mentioned above (RMB 898); comes in 2 colors (Black, Burgundy)
- Fitbit Zip: A clip-based activity tracker with basic fitness tracking and wireless syncing features (RMB 498); comes in 4 colors (Black, Magenta, Blue, Lime)
- Fitbit Aria: Wi-Fi Smart Scale: A scale that tracks weight, BMI, lean mass and body fat percentage over time to give users control over their fitness results; wirelessly syncs stats to the private Fitbit dashboard where interactive graphs show progress over time so users can track toward their goals (RMB 1,198); comes in 2 colors (Black, White)
These products are now available for sale in China at JD.com, Apple Stores, FunTalk outlets and will enter the other renowned e-commerce portals in China in succession.
The smart wearable trend is on the rise in recent years. In addition to Chinese smart wearable makers that eye domestic market, their foreign peers also expanding businesses in China, a market too big to ignore.
Jawbone, a major rival of Fitbit, already landed in China a few years earlier and China is so far the second largest overseas market for Jawbone, according to Hosain Rahman, CEO and founder of the company.
Vivofit, a smart wristband brand under Garmin, also debuted their products in China this April.
Emma Lee : Shanghai-based reporter / Lixin@technode.com
Source : U.S. Smart Wearables Maker Fitbit Landing in China
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